Project Partners

The Cultural Entrepreneurship Hubs is a joined project of the Goethe-Institut, the Strascheg Center for Entrepreneurship funded by the Federal Foreign Office. The aim of the project is to enable and to foster cultural entrepreneurial spirit. Join us now to learn, to create and to collaborate!


As the cultural institute of the Federal Republic of Germany active worldwide, the Goethe-Institut promotes knowledge of the German language abroad and fosters international cultural cooperation. The Goethe-Institut conducts language courses, creates teaching materials, trains instructors and takes part in academic research and language policy initiatives.

It takes up trends in Germany and promotes international cultural cooperation, for example through cultural events and festival contributions. Libraries and information centres, discussion forums, a wide range of print, audio and video publications and the visitor programme provide an up-to-date image of Germany and promote international discourse on key issues of an increasingly globalized society.

For many years, the Goethe-Institut has been conducting training programmes in cultural professions worldwide focusing on cultural management and cultural policy. These programmes are always geared towards target groups and needs; they are organized at local, regional or international level and include various formats such as short-term training, long-term seminars, online courses, practice-oriented networking programmes and individual modules within the scope of university alliances.

Strascheg Center for Entrepreneurship (SCE)

The Strascheg Center for Entrepreneurship (SCE) of the Munich University of Applied Sciences offers training and research programs in the field of entrepreneurship, and encourages innovation processes and the development of entrepreneurial personalities. SCE supports business start-ups from science and guides young businesses from idea development to marketable innovation.

According to its statutes, its purpose is to promote entrepreneurial thinking and acting in teaching and practice. In this way SCE actively contributes to shaping the future of our society and to establishing a comprehensive start-up culture. SCE was founded in 2002 as an affiliated institute of the Munich University of Applied Sciences (MUAS).

In July 2011 SCE and MUAS became one of the six EXIST Start-Up Universities in Germany. For further information visit

With kind support of the Federal Foreign Office of Germany

The consortium is building Cultural Entrepreneurship Hubs at the Goethe-Institut in Greece, Indonesia and South Africa.

Goethe-Institut Jakarta, Indonesia

The Goethe-Institut has been represented in Indonesia (population approx. 250 million) for more than fifty years in Jakarta, Bandung and Surabaya (there with the partner organization Wisma Jerman).
The creative industries have been given a huge boost in Indonesia by policymakers since 2014. The Goethe-Institut has gotten involved since 2015, in particular in the field of game development

Game Mixer – Creative Industries
The Gaming Ecosystem in Indonesia
Gaming at Goethe-Institut Indonesien

and has networked with a variety of project formats as well as with important actors from this scene, mostly in Jakarta and Bandung. In addition, we have diverse links to the scene of traditional and contemporary textile designers as part of the IKAT/ICAT project. In setting up a Cultural Entrepreneurship Hub, the contact networks built up in these fields are used first before other areas of the creative industry are included.

To Goethe-Institut Jakarta, Indonesia

Goethe-Institut Thessaloniki, Greece

The Goethe-Institut Thessaloniki was founded in 1955 and is among the oldest institutes worldwide. With approx. 15,000 examinations, it is also one of the largest. In the past sixty years, the Goethe-Institut Thessaloniki has become a place for encounters and for intercultural dialogue in the city, an open house for everyone interested in this dialogue.

In its programming work, the institute, which has had its own artists’ residency since 2016, focuses on topics from the current discourse with special relevance for the specific problems and development of the Balkan region and for urban transformation processes in the context of art and the city, the creative industries and the development of civil society structures.

Two of the most significant of the current projects by the Goethe-Institut Thessaloniki are the EU project ARTECITYA with a focus on art in the public space and art for social change ( and the project START – Create Cultural Change (, a multi-stage further training and scholarship programme for Greek university graduates who want to obtain training for international cultural management with innovative projects (a cooperation project by the GI Thessaloniki, Robert-Bosch-Stiftung and Bundesvereinigung soziokultureller Zentren in Deutschland).

To Goethe-Institut Thessaloniki, Greece

Goethe-Institut Johannesburg, South Africa

As a regional institute, the Goethe-Institut in Johannesburg coordinates the work in countries of sub-Saharan Africa with its 11 institutes, 2 liaison offices and 5 Goethe Centres /Cultural Societies. We also collaborate with German embassies and other German institutions in countries in which we are not represented.

The cultural programme work of the Goethe-Institut supports very different forms of artistic expression by means of the visual arts, theatre, film, dance, literature and others. Our goal is to support local arts scenes and intensify pan-African dialogue through artistic discussions. We carry out cultural education projects in South Africa and at a regional level in order to strengthen the infrastructures of the arts scenes. These programmes network and further train artists and educators. The major programmes include Music in Africa, I am Science – Digital Access to Knowledge as well as the cultural management and special fund programmes.

The language department teaches German inside and outside of the institute, it supports the country’s German teachers and collaborates closely with the South African Educational Ministry.

The Information and Library division cooperates with institutions in the fields of library, book and reading promotion in South Africa and promotes professional exchange within sub-Saharan Africa and with German institutions. The library offers a wide range of information and media about Germany. E-books and other electronic media can be borrowed via Onleihe.

To Goethe-Institut Johannesburg, South Africa

To the CULTURAL ENTREPRENEURSHIP HUB of Goethe-Institut Johannesburg, South Africa