The South African Hub Team /  Loredana La Rocca

Hub Johannesburg, South Africa

The new Hub is situated on the gallery level of the Goethe-Institut’s library. There are eight workplaces available for creative entrepreneurs who are working on an innovative and digital project. The seats are allocated according to a “call for applications” for a defined period of six months. The hubbers can present their project to the public twice during their stay in the Goethe-Institut’s library. They are then encouraged to remain in touch with the institute as “Goethe-Hub alumni”.

Due to the library’s focus on the field of digital games, projects in this area are preferred.

The hubbers will be provided with mentoring tailored to their needs, through individual mentoring and group mentoring.

Get a first impression about the newly set up Cultural Entrepreneurship Hub in Johannesburg see Hub@Goethe .

The Goethe-Institut is striving for a network with the already existing hubs in Johannesburg. The hubbers at the Hub@Goethe are then given the opportunity to exchange ideas and information informally with other hubs. Joint events will take place throughout the year.

In Cooperation with Strascheg Center for Entrepreneurship at Hochschule Munich and the German Federal Foreign Office.

Read the research paper to find out how the future of this Hub might look like: Research Paper Johannesburg / South Africa

1st Creative and Cultural Entrepreneurship Bootcamp in South Africa

The Goethe-Institut Johannesburg holds a three-day intensive entrepreneurship bootcamp facilitated by the Goethe-Institut & The Strascheg Center for Entrepreneurship. The idea is to learn from and share with fellow businessmen and women from the new Hub at Goethe-Institut Johannesburg on how best to improve their businesses hustles.

What is the Bootcamp about?

Participants will learn about tools and methods of business modelling in order to boost your business e.g.:

Deriving a vision from your internal motivation

Synthesizing business ideas after finding out more about customer needs

Defining your offering, your market and the resources you need

Refining your Value Proposition for your audiences and customers

Refining your Go-to-Market strategy

Financing models in the creative & cultural sectors in South Africa

Learning to pitch and present your findings