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Online Hub Manual


    In a two-year pilot phase, the Goethe-Institut has developed possible support models designed to enable local artists to work independently and network internationally. This was done in close cooperation with the Strascheg Center for Entrepreneurship (SCE), which has long been researching innovation processes and promoting creative thinking and action from concept to founding.
    The Cultural Entrepreneurship Hubs developed in this way together with Kreative Deutschland (Creatives Germany) and regional funding institutions of the German cultural and creative industries in the Promoting Creative Industries (PCI) network form part of a wide-ranging network of actors.
    The three hubs founded at the Goethe-Instituts quickly developed into important creative centres in their region.It’s important to note that every hub is unique. Setting up a hub is an open process. What exactly is developed and can emerge is left to the respective partners and actors of the cultural and creative industries as well as the employees of the Goethe-Institut on site.Nevertheless, there are clear criteria and basic prerequisites that by all means benefit positive and promising hub development.

    The ONLINE HUB MANUAL summarizes valuable insights made in the CULTURAL ENTREPRENEURSHIP HUBS PILOT PROJECT.

    Learn about founding a hub structured by the following 9 phases
    Team & Vision | Understand Problem | Empathy for People | Synthesis & Point of View | Generate Ideas | Business Model | Prototyping & MVP | Test & Validate | Implement & Grow

Read the full ONLINE HUB MANUAL of Cultural Entrepreneurship Hubs

CEH Public Talks, Discussions, Workshops

Cape Town, South Africa

Cultural Entrepreneurship Hub travels to Cape Town

    The Goethe Institut Cultural Entrepreneurship Hub (CEH), physically located in the heart of Johannesburg, has decentralised its activities into Cape Town.
    Through Hub consultant, Belisa Rodrigues of Belle and Co., a series of CEH panel discussions and workshops have been conducted in various communities in and around Cape Town.
    “Cape Town has many hubs focusing on tech-based companies, however, it is hard to find a platform that focus on the needs of cultural practitioners who want to explore the entrepreneurial route. The Goethe Institut Hub in Johannesburg is a home for cultural entrepreneurs. In Cape Town, since we do not have a physical space, have decided to create a mobile version of the CEH hub in partnership with like-minded organisations working with unemployed youths”
    Read more about the Cape Town community activities below:

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Joburg has a new space for gamers, creative professionals and book lovers

[Original article appeared in]

Including a state-of-the-art gaming facility and a creative hub with eight working spaces, the Goethe-Institut’s new Library – Gamebox – Hub is now open to the public.

The Gamebox allows visitors to try out the latest from the world of video games. Currently available are seven computer games that won a gaming prize in Germany, as well as a variety of gaming consoles, an ultra-high definition screen and Virtual Reality equipment. The selection is set to be expanded and include regular curated showcases of South African, Sub-Saharan African and German digital games. Independent game developers and gaming startups can apply to make use of the Gamebox to present their ideas and products. Special events for Johannesburg’s gaming community, such as workshops and competitions, are also set to take place in the new space, for example through collaborations with the Digital Arts Department of WITS University and Fak’ugesi Festival. In partnership with the Johannesburg AMAZE Festival, a gaming breakfast with international guests will take place in September.

Situated on the gallery level of the Goethe-Institut’s new space is the hub. It offers eight fully equipped workplaces to creative entrepreneurs who are working on tech-driven creative start-ups. Until 31 August, interested individuals and collectives can apply to move into the hub for a defined period of six months. Additional benefits for successful applicants are organized networking events, tailored mentoring to help with their business, as well as opportunities to present their projects to the public. Projects in the field of digital games are preferred, as the Library – Gamebox – Hub focuses on this area. Joint events with existing hubs in Johannesburg are set to take place throughout the year.

Read the full article here.

Public Lecture, Discussion & Bootcamp

ISI Surakarta
Kampus I : Jl. Ki Hadjar Dewantara 19, Surakarta

Maya / Cultural Program Coordinator / Goethe-Institut Indonesia / +62 21 23550208-116

Cultural Entrepreneurship Hub Bootcamp Indonesia: Connecting artistic practice and entrepreneurial perspectives to drive local culture and economy

The Cultural Entrepreneurship Hub Solo by Goethe-Institut, Strascheg Center for Entrepreneurship and ISI Surakarta enables young artists and cultural communities to be more entrepreneurial – helping them to achieve not only sustainable creative and financial success for themselves but also contribute to the social inclusion, economic empowerment, and cultural revitalization of their communities.

Once established the Hub will offer start-up training and will function as an incubation center; a space enabling entrepreneurial artists and cultural communities to create socially inclusive and economically empowered society. During the kick-off, a public discussion on the concept and benefits of cultural entrepreneurship is followed by a 3-day Training-for-Trainers Entrepreneurship Bootcamp using the Strascheg Center for Entrepreneurship Innovation Process method and modules.

The Cultural Entrepreneurship Hub Solo specifically focuses on working with young artists in the performing and classical arts. Not only is Indonesian dance, music, and theatre strongly rooted in its history, tradition, and communal life. Because of Indonesia’s cultural diversity, it also offers a unique variety of artistic expressions. And – unlike in the sectors of visual arts and design – entrepreneurial thinking and skills are not yet playing a significant role in performing artists’ education and professional perspectives, despite the great potential.

Discussion: Cultural Entrepreneurship for Social Inclusion and Economic Equity
with Dr. Johann-Jakob Wulf, Moritz Hoffmann, & Yudhi Soerjoatmodjo
02.05.2018 | 09:00-11:30
Open to the public
Language: English

Training-for-Trainers Bootcamp

with Dr. Johann-Jakob Wulf & Moritz Hoffman
For invited participants only
Language: English

The Cultural Entrepreneurship Hub Solo in cooperation with Institut Seni Indonesia (ISI) Surakarta is part of the project „Cultural Entrepreneurship Hubs“ by Goethe-Institut and Strascheg Center for Entrepreneurship, funded by the German Federal Foreign Office. The pilot project connects three hubs in Greece, South Africa and Indonesia with each other and the German creative industries and aims at strengthening entrepreneurial thinking and acting in the cultural scenes as well as building a global network of cultural entrepreneurs. / /

Maya / Cultural Program Coordinator / Goethe-Institut Indonesia / +62 21 23550208-116

Nthato Malope | Goethe-Institut / Loredana La Rocca

Cultural Entrepreneurship Hubs ‘It brings us closer together’

The library of the Goethe-Institut Johannesburg houses a “Cultural Entrepreneurship Hub”. Curator Nthato Malope speaks about the special place, the work he does with the different hubbers and his participation in the Munich Creative Business Week.

Mr. Malope, what is a „Creative Entrepreneurship Hub“ exactly?

A „creative hub“, or a „creative entrepreneurship hub“, is basically a safe space for entrepreneurs to come around and develop their own entrepreneurship abilities. A lot of creative individuals, whether they are architects, graphic designers, gamers, or people in the performing arts, they are creating their own businesses. Even though they don’t know the trade, they don’t know how develop their businesses, or they don’t know financial management yet. And so the creative hub that we’ve created is a place where artists in the creative sectors can come to us and learn how to take their businesses to the next level. Whatever that next level might be.
. …
read the full interview

SA Hub Team | Goethe-Institut / Loredana La Rocca

Greek Hub Team | Goethe-Institut / Loredana La Rocca

Indonesian Hub Team | Goethe-Institut / Loredana La Rocca

Press release: Promoting Creative Entrepreneurial Spirit Together

Four partners are combining their expertise to support and network cultural and creative industries in Germany and internationally. The public Funding Network for Cultural and Creative Industries in Germany (PCI), founded in 2016, and the Federal Association of Cultural and Creative Industries Germany (Creative Germany), are ideal partners for the Goethe-Institut and the Strascheg Centre for Entrepreneurship ( SCE) in the further development of their joint Cultural Entrepreneurship Hub project, which is funded by the Federal Foreign Office.

The project – Cultural Entrepreneurship Hubs

Greece, Indonesia and South Africa: together with the Strascheg Centre for Entrepreneurship, the Goethe-Institut has been supporting the establishment of local Cultural Entrepreneurship Hubs in Thessaloniki, Jakarta and Johannesburg since 2016. The Cultural Entrepreneurship Hubs of the Goethe-Institut are focal points for actors in local cultural and creative industry scenes. They serve as junctures of innovation, entrepreneurial thinking and the action of smaller cultural enterprises so that synergies can be better utilized and start-up ideas brought onto the market. The Cultural Entrepreneurship Hubs impart entrepreneurial know-how to cultural professionals and networks them with the creative industry scene in Germany. Through this continuing educational service, the Goethe-Institut enables free access to knowledge and qualification in the cultural and creative sector, creating both regional and global networks for creative artists and actors in creative industry. …

read full press release

Press release from 5 March 2018

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Bootcamp at the new Hub at Goethe-Institut Johannesburg on how best to improve their businesses hustles.

1st Creative & Cultural Entrepreneurship Bootcamp in South Africa

The Goethe-Institut Johannesburg holds a three-day intensive entrepreneurship bootcamp facilitated by the Goethe-Institut & The Strascheg Center for Entrepreneurship. The idea is to learn from and share with fellow businessmen and women from the new Hub at Goethe-Institut Johannesburg on how best to improve their businesses hustles.

What is the Bootcamp about?

Participants will learn about tools and methods of business modelling in order to boost your business e.g.:

Deriving a vision from your internal motivation

Synthesizing business ideas after finding out more about customer needs

Defining your offering, your market and the resources you need

Refining your Value Proposition for your audiences and customers

Refining your Go-to-Market strategy

Financing models in the creative & cultural sectors in South Africa

Learning to pitch and present your findings

And more…

Watch the Review video with the participants!

The Association of German Industrial Designers describes the products of the design industry as “essential, enhancing the quality of life, elementary and beautiful” | Photo (detail): © William Veder/u-institut

AUTHOR: Dorothea Friedrich writes for the “Frankfurter Allgemeine Zeitung“ on fashion and creative industry.
Translation: Jonathan Uhlaner
Copyright: Goethe-Institut, [Dorothea Friedrich]. This work is licensed under a Creative Commons Attribution – Share Alike 3.0 Germany license.
Creative Commons Lizenzvertrag
April 2017

Promotion of Creative Industry: Springboard for young designers

Germany is a country of founders. A multitude of networks, associations and state offers are helping young designers gain a foothold in the business..

The results surprised even industry insiders: for the second time, a study of the American news magazine U.S. News & World Report chose Germany in 2017 as the most entrepreneur-friendly country in the world. Up to now, Germany has rather been looked upon as a country with strongly established industries, bureaucracy and lack of venture capital. But now a lively entrepreneurial culture has established itself, with more than 6,000 start-up companies that benefit from a wide range of funding.

Not only ministries of economics offer support; diverse offers are also listed in the funding databases of the federal government, the federal states and the European Union. Non-state networks and associations are also possible sponsors. …read full article

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Watch the video with Morwesi Ramonyai, explaining what stands behind Watt-A-Woman.

Meet Johannesburg hubber like ’Watt-A-Woman founder Morwesi Ramonyai.

Watt-A-Woman is an app-based project that seeks to achieve economic inclusion of women, particularly from rural and underdeveloped areas, in the renewable energy sector. It promotes “earnership” of energy projects, by providing matching funds to women who make a small financial contribution towards a renewable energy project in their community. A future element of the project will be a gamified feature that encourages access to information, financial literacy and peer to peer support..

To get a first impression about the newly set up Cultural Entrepreneurship Hub in Johannesburg see Hub@Goethe and meet Johannesburg hubber like ‘Watt-A-Woman founder Morwesi Ramonyai… read full article

The Consortium is building Cultural Entrepreneurship Hubs at Goethe-Institut Greece, Indonesia and South Africa.